In addition to being a member of the Crane Creations Theatre Company Board of Directors, Faisal is a founder and CEO of a successful international marketing company Ambient Squared. Their clients include IKEA, BMO, Hyundai and Sony. Ambient Squared specializes in large scale experiential campaigns. Their campaigns have gathered a lot of attention at the Toronto Nuit Blanche and Montreal Jazz Festival. Faisal is responsible for Crane Creations volunteers training, and marketing strategy.